Brad Dorsey

President

Leadership Beyond Boundaries
Meet Bradley Dorsey (Brad), a seasoned partner at Safety First Holdings, driving our commitment to excellence in product development, strategic vision, and engineering oversight. Brad is a versatile leader with a rich history of successful ventures and a profound impact on the automotive and technology
industries.

Joseph & Roberts: Driving Innovation
At Joseph & Roberts, Brad Dorsey is at the helm of product vision and development, shaping company strategy, and providing crucial engineering oversight and management. His dedication to innovation and safety underscores our commitment to creating groundbreaking solutions that redefine industry standards.

Williams & Lake: A Collaborative Success
Brad is not only a partner at Safety First Holdings but also holds a pivotal role at Williams & Lake, where he serves as President alongside William Wetmore. Since June 2015, Brad has been instrumental in steering Williams & Lake to the forefront of manufacturing and selling electronics to the dealership market across 46 states. Under his leadership, the company has consistently delivered cutting-edge solutions to meet the evolving needs of the industry.

Entrepreneurial Spirit: From Auctions to Technology
Before his tenure at Williams & Lake, Brad showcased his entrepreneurial spirit by founding Leader Public Auction in Southwest Arizona. Starting from scratch, he transformed it into the largest public auction in the region, specializing in vehicle and heavy equipment sales. Brad’s commitment to excellence was evident as he grew the business into a leading force before successfully selling his equity in June 2016.

Tech Visionary: Conference Leader, Inc.
Brad’s journey includes pioneering the tech landscape with the founding of Conference Leader, Inc. As the President, he spearheaded the growth of this web-based conference calling platform, overseeing the company’s vision, product development, and sales. His leadership culminated in a successful acquisition in 2009, marking another milestone in his impressive career.